During the last two days I had the opportunity to teach the Module 3. Content curation & Business Blogging for the Professional Certificate in Social Media Strategy created by the International Centre for Social Media Studies at the Arthur Lok Jack Graduate School of Business at Port of Spain, Trinidad, West Indies.

Facebook Content Curation and Business Blogging

A vibrant and smart community of students received me with great enthusiasm and hungry of knowledge about these topics related to the last trends on Inbound Marketing for Social Media.

The topic I covered in my class were the following under this schedule:

5th of May Content Curation 6th of May Business Blogging
8:30-10:30

(2 hours)

  • A new marketing paradigm: Inbound marketing.
  • Content Marketing.
  • Kinds of contents.

Exercise: Kind of contents

8:30-10:30

(2 hours)

  • What is a blog?
  • Which CSM choose for a blog?
  • Which is Business Blogging and its benefits?

Case Study: The Huffington Post

10:45-12:30

(1:45 hour)

  • Places for digital contents.
  • Content Strategy Plan.

Exercise: Draft a Content Media Plan

10:45-12:30

(1:45 hour)

  • Blogging Content Strategy
  • Most Common Business Blog Mistakes.
  • How to write a Business Blog Post?

Exercise: Presentation ebook BB

1:30-4:30

(3 hours)

  • Content Curation. Definition.
  • The Profile of a Content Curator.
  • Ethical Questions about CC
  • Content Curation Tools

Exercise: Twitter Lists and Pocket

1:30-4:30

(3 hours)

  • End Presentations
  • End video Content Curation Tools
  • Questions and Answers

Start writing the Final Project.

The students enjoyed the Case Studies and Exercises -small researches and presentations- as you can see in the collection of tweets I gathered here and learned by practicing what they just want learned. I hope my lectures and curated collection of tools would be helpful in a near future as a professional Social Media Managers & Strategists.

Here I leave a collection of tweets about the Module 3. Content curation & Business Blogging. Professional Certificate in Social Media Strategy. 5-6 May 2016 @lokjackgsb

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