Todas las empresas de Estados Unidos tienen acceso ya aTwitter Ads.
After three years of slow roll outs and testing with specific partners, Twitter’s Senior Director of Product for Revenue Kevin Weil just announced the general availability of its advertising options for all US business. Businesses don’t need an invite any more. Weil revealed the move on stage at TechCrunch Disrupt, which could ramp up revenues and prep Twitter for a widely anticipated IPO.
Twitter first announced in April 2010 that it would begin showing ads. Since then it’s revealed Promoted Tweets and Promoted accounts, which let businesses pay to get their updates seen and their profiles followed. More recently, Twitter announced limited availability of a self-serve tool for buying ads in March 2012, and an Ads API for programmatic buying of huge campaigns in February 2013. Then just last week, Twitter announced that its ads could be targeted based on keywords tweeted or within tweets engaged with by users, which…
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